Here is an amazing video giving Google tips for responsive design. Whether you are a business owner or a developer, you need to be aware of the changing standards of web design, development, and SEO strategies. For the past couple of years we have heard the internet chatter on responsive design and how we should be using it. Some people listened, while others said “Yeah Yeah, Maybe Later”. If you happen to still be one of those people on the fence about it let me give you a few solid reasons why you should quickly jump on this train.
- Mobile devices are accessing the internet 60% of the time. (InMobi)
- Do you read emails on your phone or tablet? Mobile devices open 51% of emails. (Litmus)
- Mobile consumers are searching the internet first during their shopping process. Search engines make up 48% of those searches. (Google)
- Within one hour of mobile searching, 70% of people will take action. That high percentage only happens on websites that are mobile-friendly. (iAcquire)
- People only spend 40% of their social media time on a desktop computer, the other 60% is on a smartphone or tablet. (Business Insider)
If that doesn’t make you want to make your site responsive, go check out your Google Analytics and see what percentage of people are browsing mobile. If you happen to see a high bounce rate from mobile users that should tell you that your site isn’t user friendly or appealing to them at all.
Google Chimes In
Google holds 67% search market share, so if Google recommends something strongly enough we all need to listen if we want to be successful. During the infant stage of responsive design, Google treaded lightly. Over time they began to really encourage it’s use a lot more. They recommend responsive design as the optimum mobile configuration and even went as far as stating that it should be the industry standard.
Very recently Google was asked if responsive design leverages a higher SEO value compared to traditional methods of mobile design. Distinguished Google Engineer Matt Cutts spoke out in this short response video. Even though he says at the end of the video not to worry too much about it, what he said in the middle if you were listening was spot on. The bottom line is that responsive design is a much smarter choice because you have less obstacles to overcome. A mobile site will preform better for SEO if it is lightweight and utilizes the tools available from Google.
The Solution – Google Tips For Responsive Design
Now we have been told that responsive design needs to happen in order to make your site perform. They have mentioned tools to accomplish this and most, if not all of them are explained really well in the Google tips for responsive design video above. It is very important that as business owners and as web designers/developers we stay on top of the changing trends, techniques, and technologies that will help us succeed in life. Continue to follow the industry leaders and read/watch tutorials every chance you get. Keep your eyes open to the world around you and be prepared to remold your way of doing things continually.
Resources: Thanks to Google for both videos.