Here is an amazing video giving Google tips for responsive design. Whether you are a business owner or a developer, you need to be aware of the changing standards of web design, development, and SEO strategies. For the past couple of years we have heard the internet chatter on responsive design and how we should be using it. Some people listened, while others said “Yeah Yeah, Maybe Later”. If you happen to still be one of those people on the fence about it let me give you a few solid reasons why you should quickly jump on this train.
- Mobile devices are accessing the internet 60% of the time. (InMobi)
- Do you read emails on your phone or tablet? Mobile devices open 51% of emails. (Litmus)
- Mobile consumers are searching the internet first during their shopping process. Search engines make up 48% of those searches. (Google)
- Within one hour of mobile searching, 70% of people will take action. That high percentage only happens on websites that are mobile-friendly. (iAcquire)
- People only spend 40% of their social media time on a desktop computer, the other 60% is on a smartphone or tablet. (Business Insider)
If that doesn’t make you want to make your site responsive, go check out your Google Analytics and see what percentage of people are browsing mobile. If you happen to see a high bounce rate from mobile users that should tell you that your site isn’t user friendly or appealing to them at all.
Google has always been a powerhouse in the acquisition of new and upcoming technology. So when you see them buy something from another company you know that it is gonna be something special. To give them an edge up from their already wonderful Google Translator, they have purchased Word Lens from a company called Quest Visual. This new app is a visual language translator that works through the built-in camera on your phone or device.
How Does It Work?
Once Google got their hands on it they turned it over to the public for free! That’s right folks, go download the new Google Word Lens App from the Android Play Store or the Apple App Store. You can currently use the trial version of it for free. When you first download it you will receive a few language packs for free. Then when the trial period is over the app will still be free to download but then you pay for the language packs you want.
The app is very easy to use and so far has only had a few inaccuracies. Simply open the app, point your camera at the language you need to translate, preferably something like a sign or something with larger letters. I found that it doesn’t work well with long bodies of text and small font size. The screen literally translates the language visually and replaces the language on the sign into the language you have requested. No joke! I had to download it and try it myself.
Watch the YouTube video from Quest Visual and see the new Google Word Lens App in action.